Discover Charlottetown hopes that a new signage along Kent Street will help make the street a new destination for locals and visitors.
The marketing company plans to install overhead cables that will run along the section of the street between Great George and Prince streets in the city’s downtown core.
Lightning bolts and other objects hung from the cables, the scenery changing with each season.
“We would love to have something colorful,” said Heidi Zinn, Managing Director of Discover Charlottetown. “It could be a Christmas wreath or bells at Christmas time. So really that could depend. We would love to be able to keep adding to the collection, so there is always an element of surprise when the new seasons arrive.”
The company aims to install the cables this fall and put in place the first screens before the Christmas holidays.
‘I think it’s beautiful’
The City of Charlottetown has agreed to cover the cost of changing the decorations, which are estimated to be between $ 10,000 and $ 40,000 per year.
“If there is a way to improve the look of our streetscape, I think it’s beautiful,” Ward 1 Councilor Alanna Jankov said. “I think it is beneficial for the people who come and visit our city, as well as for the people who already currently reside in the city center.”
The city will also bear the costs of the annual inspection of the cable connections, which are estimated to be approximately $ 2,500.
Zinn says the company chose Kent Street for the proposal because of the new restaurants and entertainment businesses emerging in the area.
“It’s quite remarkable to see how far we have come”
Brett Hogan, co-owner of local bar Hopyard, says he “likes the direction” the street is headed in.
“It gets more crowded at night and people come to watch the shows and they have dinner before or have a drink after,” he said. “We’ve been here for a little over five years now and the journey we’ve come in five years is quite remarkable.”
Zinn says the installation aims to capture the attention of a modern, tech-savvy audience.
“Our mandate is kind of, you know, to get people to Charlottetown and find unique ways to market a city, and that’s certainly not traditional,” she said.
“It’s not something that comes to mind when you think of marketing. But with the way social media is and user-generated content, what better way to market a city than to create a space for people to take photos, that they’ll take photos over and over and over and over and over and have them. everywhere on social networks? “